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Sector disruption and technology innovation

Disruption in the tourism sector

The Brief

To identify a gap in the travel and tourism market and develop a disruptive offering that challenges existing OTA offerings and is uniquely local.

Tactics Applied On This Project

  • Analysed available data on the sector and cross-referenced it against trends and allied industry supply services
  • Conducted a GAP analysis to build a business case
  • Developed a business plan
  • Identified and negotiated synergistic relationships with key digital assets within the sector to ensure project fulfilment
  • Architected, scoped and project managed the systems development
  • Developed and executed the marketing strategy
  • A communication strategy as developed to deliver the intention.

The Outcome

  • Grew accredited destination portfolio to 1000 in 2-months and 4800 in year 1
  • Achieved 5000 memberships through direct acquisition in 18-month.
  • Launched an affinity offering and reached 350 000 members by year 5 of operation
  • Increase an affinity membership base of 580 000 in year 7 of operation.

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