For Dr Mike Chanoch, a third-generation dentist, the advent of the Covid -19 Pandemic highlight challenges with his dental practice. He felt he was at a crossroad. He lacked clarity around its future and he was no longer excited or passionate about his business.

Dean proposed a process that looked at his motivation for starting his business, what personal challenges he currently faced, what his goals and aspirations were, and how he saw his retirement. He then outlined how Kickr would help reignite his passion for the business, define a path that fed his ambitions sustainably, which laid a foundation for his retirement.