Mondi Paper - Kickr

Brand Reinvention

The Mondi Way

The Brief

The CEO was concerned the businesses culture was cannibalising the long term sustainability of the business and damaging the brands overall image. He needed a clear understand the dynamics influencing his long term strategic goals in order to develop a leadership succession plan that was founded on a customer/consumer focussed culture in a highly commoditised market.

Tactics Applied On This Project

Conducted a brand audit of internal and external relationship assets – 320 interviews and questionnaires completed for measurable insights
Analysed the structure relative to the companies vision
Conducted leadership profiling assessments of the c-suite
Repositioned the business framework for agility.

The Outcome

Developed a turnaround strategy that focussed on newly defined, customer centric values
Benchmarked a new cultural position for the group
Developed a c-suite succession plan strategy.

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